Rick Molenaar is a co-founder of FastEditor, the API-first artwork automation platform for the promo, print, and apparel industry, where he leads commercial growth. He spends most of his week in direct conversation with the people who live inside this problem every day: e-commerce resellers trying to lift conversion without adding prepress headcount, offline resellers who need a client-ready visual in the room, and suppliers who want clean, production-ready files arriving from every reseller instead of a stream of manual corrections.
That vantage point shapes how Rick writes. His focus is the commercial case for artwork automation — where margin actually leaks in a personalised-product order, why the corrections loop between reseller and supplier is the hidden cost most teams never measure, and how removing it changes the unit economics of every order. He is less interested in the technology as an end in itself than in the business result it produces: +20% conversion uplift, up to 80% lower cost per order, and go-live in three to four weeks rather than a multi-quarter build.
Alongside FastEditor, Rick has worked closely with resellers and suppliers across Europe on the practical side of scaling a personalised-product business — pricing, supplier onboarding, catalogue expansion, and the operational discipline it takes to move from a handful of custom orders a week to thousands without the workflow falling over. He works daily with resellers, suppliers, and brands automating their artwork workflows, so the examples in his writing come from real onboarding calls and real production files, not hypotheticals.
On the FastEditor blog, Rick writes about the strategy and economics of artwork automation: how to build the business case internally, what to look for when you evaluate web-to-print and product-personalisation software, how supplier integrations change what a reseller can sell, and where the industry is heading as automated, production-ready output becomes the baseline expectation rather than a differentiator. If you are weighing whether to automate your artwork workflow — and how to justify it to the rest of your team — his pieces are written for you.
