How XD Connects put 650 products in front of every reseller in 3.5 weeks

XD Connects is a leading supplier in the promotional products industry, serving a large network of resellers across Europe. Reseller performance depends on product visibility, accurate data, and the ability to personalize at point of sale.

FastEditor provided the automation layer to make every XD Connects product instantly available, consistently visualized, and production-ready across every reseller channel. See how FastEditor works for suppliers.

As a supplier serving a large network of resellers, XD Connects faced compounding operational challenges:

• Inconsistent product visualization across reseller webshops
• Manual effort required to keep product data current
• Products underrepresented in reseller listings due to limited personalization options
• Conversion lost at the product page level. Static images. No editor. No proof.

Solving this at scale required a centralized, automated solution. Not a one-off fix.

XD Connects implemented FastEditor as a strategic visualization and distribution layer across its reseller network.

1. Full product availability via the Product Hub

All XD Connects products were onboarded into the FastEditor Product Hub, instantly available to all FastEditor partners and Promidata-powered reseller shops. Consistent product availability and visualization across the entire ecosystem. Automatically.

2. Automated product data via scalable API feed

XD Connects connected product data and updates through a scalable API feed, enabling:

• Centralized product information management
• Automatic updates of products, specifications, and visuals
• Zero manual data handling for XD Connects or their resellers

Resellers always work with accurate, up-to-date product data. No intervention required.

3. Joint go-to-market partnership

The collaboration extended beyond technology. FastEditor-powered visualization was actively promoted to customers of both XD Connects and FastEditor, turning the integration into a commercial growth driver for both sides.

The integration went live in 3.5 weeks. 650+ XD Connects products were onboarded and immediately available across the FastEditor and Promidata ecosystem. Across color and print variants, that is 15K+ product-and-editor combinations live across the reseller network.

In week one, 28% automation rate across reseller transactions. With no announcement to resellers or customers.

• Products with FastEditor-powered editors consistently rank higher in reseller listings, increasing XD Connects product visibility across every channel.
• Resellers selling editor-enabled products see higher conversion at the product page level.
• Increased sales of XD Connects products through improved visualization and personalization options.

FastEditor is the infrastructure layer between XD Connects product data and reseller conversion.

Explore the full XD Connects catalog in the FastEditor Product Hub.

Curious what artwork automation is worth for your own volume? Run the numbers in the FastEditor ROI calculator.