XD Connects is a leading supplier in the promotional products industry. To grow reseller performance at scale, XD Connects needed more than static product images. They needed infrastructure.

FastEditor provided the automation layer to make XD Connects products instantly accessible, consistently visualized, and ready for personalization across every reseller channel.

As a supplier serving a large network of resellers, XD Connects faced compounding operational challenges:

• Inconsistent product visualization across reseller webshops
  
• Manual effort required to keep product data current
  
• Products underrepresented in reseller listings due to limited personalization options
  
• Conversion lost at the product page level — static images, no editor, no proof
  

Solving this at scale required a centralized, automated solution. Not a one-off fix.

XD Connects implemented FastEditor as a strategic visualization and distribution layer across its reseller network.

1. Full product availability via the Product Hub

All XD Connects products were onboarded into the FastEditor Product Hub — instantly available to all FastEditor partners and Promidata-powered reseller shops. Consistent product availability and visualization across the entire ecosystem. Automatically.

2. Automated product data via scalable API feed

XD Connects connected product data and updates through a scalable API feed, enabling:

• Centralized product information management
  
• Automatic updates of products, specifications, and visuals
  
• Zero manual data handling for XD Connects or their resellers
  

Resellers always work with accurate, up-to-date product data. No intervention required.

3. Joint go-to-market partnership

The collaboration extended beyond technology. FastEditor-powered visualization was actively promoted to customers of both XD Connects and FastEditor — turning the integration into a commercial growth driver for both sides.

The partnership delivered measurable impact across the reseller network:

• Higher conversion rates at reseller customers using editor-enabled product pages
  
• Increased sales of XD Connects products through improved visualization and personalization
  
• Higher product visibility at reseller partners — products with an editor rank higher in listings
  
• Stronger reseller engagement and preference for editor-enabled products
  

Conclusion

XD Connects turned product visualization into a scalable growth driver for its reseller network. Centralized onboarding, automated data updates, and editor-enabled personalization allow resellers to sell more — while strengthening the XD Connects brand across every channel.

FastEditor is the infrastructure layer between supplier product data and reseller conversion.