How Allgifts made every salesperson their own DTP department

Allgifts recently launched a new website with a clear goal: create more automated, scalable, and future-proof workflows around artwork creation and print proofing. As order volumes and product complexity grow, manual DTP processes became a bottleneck, slowing down order handling and increasing internal workload.

To solve this, Allgifts partnered with FastEditor to streamline their complete artwork flow, from customer visualization to production-ready files. FastEditor is built for offline resellers who need production files without manual design work.

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Before implementing FastEditor, Allgifts faced several challenges:

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• Manual creation of mock-ups and print proofs was time-consuming
• Heavy dependency on skilled DTP resources
• Inconsistent logo quality from customer uploads
• Limited automation between webshop orders and production files
• Growing pressure to deliver faster turnaround times without sacrificing quality

With the launch of their new website, Allgifts wanted a setup that would scale with their business, not hold it back.

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Allgifts implemented multiple FastEditor modules to cover the full artwork lifecycle.

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1. Studio Tool: daily operational backbone

Allgifts now uses the FastEditor Studio Tool on a daily basis to:

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• Generate realistic mock-ups and print proofs in seconds
• Automatically create production-ready files based on supplier specifications
• Download complete artwork packages without manual DTP work

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This allows order managers and sales teams to handle artwork independently, without relying on specialized designers.

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2. Logo Improvement Tools: fixing input quality automatically

Customer logo quality is no longer a bottleneck. With FastEditor’s Logo Improvement Tools, Allgifts can:

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• Automatically vectorize low-quality JPG and PNG logos
• Improve logo sharpness and resolution
• Clean up and optimize files for print without manual intervention

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This significantly reduces back-and-forth with customers and ensures consistent print quality.

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3. Logo Editor: automated customer experience

Allgifts also integrated the FastEditor Logo Editor directly into their website. This enables customers to:

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• Upload and position their logo themselves
• Instantly preview the end product
• Approve print proofs digitally

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As a result, the artwork process starts earlier, runs automatically, and reaches production faster.

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With FastEditor in daily use, Allgifts measured clear gains:

• 30% higher e-commerce conversion rate
• 4× faster print-proof turnaround to customers
• 23% higher quote conversion rate

Alongside the operational improvements:

• Strong reduction in manual DTP workload
• More consistent and higher logo quality
• Scalable workflows aligned with future growth
• Improved customer experience through real-time visualization

FastEditor became a core part of Allgifts’ operational workflow, supporting both internal efficiency and customer satisfaction.

Curious what artwork automation is worth for your own volume? Run the numbers in the FastEditor ROI calculator.