How MerchMaker launched branded merch in two markets with no DTP team

Brandon is one of the leading merchandising and brand‐implementation partners in Northern Europe. In 2024, Brandon expanded into scalable branded merchandise with the launch of MerchMaker, a new e-commerce proposition live in both the UK and Sweden, offering a modern and frictionless way for companies to order branded merch.

To support the growth of this new proposition and offer more flexibility to its high-value customers, Brandon selected FastEditor’s Logo Editor as the core engine for online artwork creation, print proof automation, and production file generation.

Brandon needed a solution that could:

• Enable true online ordering of branded products, without manual artwork checks
  
• Reduce heavy operational work from artwork teams
  
• Keep turnaround times fast and consistent across markets
  
• Power a Print-on-Demand workflow for brand stores and key accounts
  
• Remove the need to set up a full internal DTP / artwork department
  
• Deliver perfect, production-ready files for their decorators and suppliers

1. Logo Editor integrated into MerchMaker.se & UK storefront

Brandon implemented the FastEditor Logo Editor directly in their new MerchMaker shops.

Customers can now:

• Upload any logo file (PNG, JPG, PDF, AI, EPS)
  
• Automatically improve and vectorize low-quality uploads
  
• Preview their logo on products with real product models
  
• Generate instant print proofs
  
• Approve and complete orders without manual intervention
  

This creates a fully automated artwork → print proof → production file workflow.

2. Brand Stores for Enterprise Clients

For high-value and global clients, Brandon is integrating the FastEditor technology into their Brand Portal environment.

This makes it possible to offer:

• Print-on-Demand capabilities
  
• Flexible product ranges with automated decoration
  
• Faster procurement cycles
  
• Regional brand compliance
  
• Direct production-ready file output for any supplier
  

Brand store customers get more control, more speed, and more options, without added operational workload.

‍

MerchMaker launched in 2024 and scaled fast. Early results:

• 500 products launched in a single month
• 90% of orders fully automated, end to end

What that looks like day to day:

• Higher Online Conversion Rate. The instant previews and improved artwork quality reduce friction, increasing checkout completion.
• Significant Reduction in Artwork Workload. Automated vectorization, logo cleanup, and production file generation eliminate most manual tasks.
• Faster Order-to-Production Time. No more waiting for designers, orders move straight to production.
• Consistency & Quality Across Markets. UK and Sweden stores use the same automated workflow, ensuring brand-safe output for every order.
• Foundation for Scalable Print-on-Demand. Brand portals can now support smaller batches, more SKUs and flexible logistics.

Conclusion

Brandon’s move into a modern, automated merchandise model required technology that could scale across multiple markets and customer types. With FastEditor’s Logo Editor, they successfully:

• Delivered a best-in-class online merch buying experience
• Automated the entire artwork and print-proof workflow
• Reduced operational workload
• Enabled new Print-on-Demand capabilities for enterprise clients
• Built the foundation for a future-proof branded merchandise platform

Brandon and MerchMaker are now perfectly positioned to grow their online capabilities, expand product offerings, and serve customers with faster, more consistent, and more flexible merchandise solutions.

Curious what artwork automation is worth for your own volume? Run the numbers in the FastEditor ROI calculator.