How Helloprint grew Promo & Merch 250% without hiring artwork specialists

Helloprint is one of Europe's largest print platforms, serving millions of customers across 15+ countries. While known for speed and automation, their promotional-products and merchandise categories faced a major operational gap: there was no print-proof or artwork-processing system in place.

In contrast to traditional promo suppliers and distributors, Helloprint didn't rely on artwork specialists or multi-step proofing workflows.

To scale Promo and Merch internationally, they needed technology, not people, to handle artwork preparation. That's why Helloprint, a leading e-commerce reseller, became one of the first test partners of FastEditor.

Before FastEditor:

• Increasing customer uploads in low quality or wrong formats
• No standardized print-proof process
• Manual artwork handling slowed down order throughput
• Limited ability to scale Promo & Merch without growing the operations team
• Higher complaint rate due to unclear expectations on print results

Helloprint needed an automated, user-friendly solution that worked across all international storefronts and for all offline orders handled by the artwork team.

Helloprint implemented two core FastEditor solutions across their organization:

1. Logo Editor: fully integrated via Custom API

• Upload any logo file
• Automatically improve image quality and vectorize when needed
• Instantly preview it on products
• Approve the design directly online

This removed the need for manual proofing and ensured consistent, high-quality production files.

2. Studio Tool: for offline orders and artwork operations

Helloprint's artwork team uses the Studio Tool to:

• Fix and optimize logos
• Vectorize artwork in under 20 seconds
• Generate print proofs in 30 seconds
• Download production-ready files instantly

This centralizes artwork processing and ensures the same quality and speed for both online and offline orders.

FastEditor became a core part of Helloprint's Promo & Merch growth strategy, delivering measurable and scalable results:

• 250% online growth in Promo & Merch categories (24 months)
• 80% faster artwork processing
• 35% increase in online conversion
• Automated print-proof generation across all product categories
• 65% reduction in complaint rate
• Faster order throughput and fewer manual touchpoints
• Consistent, production-ready files for every order

Figures reflect the full 24-month measurement period.

Curious what artwork automation is worth for your own volume? Run the numbers in the FastEditor ROI calculator.