One branded photo engine for HEMA, across web and a native mobile app

HEMA is one of the Netherlands' best known retailers, and personalized photo products are a signature part of its range. HEMA's relationship with FastEditor's founders goes back more than ten years. Today that partnership runs HEMA's entire photo category on one fully branded FastEditor engine: the same creation experience powers photo books, photo prints, wall art and photo gifts, on HEMA's own domains and inside a native mobile app that FastEditor built for both iOS and Android.

HEMA needed a photo solution that could:

• Power a broad, growing range of 45+ personalized photo products: photo books, photo prints, wall art and photo gifts, each with its own file specs
  
• Run as a fully HEMA-branded experience on HEMA's own domains, not a third-party tool customers would notice
  
• Reach a fast-growing mobile audience with a real app experience, without HEMA having to build and maintain apps itself
  
• Keep improving conversion and output quality as volume scaled, backed by clear data

1. One white-label editor across the whole photo range

FastEditor runs as HEMA's own branded editor across 45+ products, so photo books, photo prints, wall art and photo gifts share a single creation experience and one integration, while each product keeps the correct specs for its production route. An automatic enhancement step lifts customer photos toward print quality before they go to production.

2. A native mobile app for iOS and Android, built by FastEditor

FastEditor fully set up HEMA's mobile app for both iOS and Android, so HEMA did not have to build or maintain a thing. Customers get the full branded editor in a native app, and mobile has become a major growth channel for the photo category.

3. Ongoing data and conversion analysis

FastEditor works as HEMA's data partner as well as its software partner. A standing monthly cadence and shared analytics let both teams track conversion, spot issues quickly and decide where to invest next, from new product categories to mobile specific improvements.

• 30% higher mobile conversion. The native app turned mobile into a stronger path to purchase.
• 35% more sales on mobile. A full branded editor in a native app lifted mobile revenue for the photo category.
• 45+ photo products on one branded engine. New categories are added to an existing integration rather than built from scratch.
• Two app platforms, zero build effort for HEMA. FastEditor delivered and maintains the iOS and Android apps.
• A decade-long partnership. More than ten years of working with FastEditor's founders keeps the editor deeply embedded in HEMA's stack and fulfillment.

Curious what artwork automation is worth for your own volume? Run the numbers in the FastEditor ROI calculator.