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How PI Design (Passot Innovation) Put Its Catalog Online and Gave Resellers a Self-Service Logo Editor

How PI Design (Passot Innovation) put its catalog online with a semi-automatic feed, and gave resellers a self-service Logo Editor with full visualization.

Logo Editor
live on Passot's site for resellers
Semi-automatic
product feed into the Product Hub
Self-service
enrichment by Passot's own team
3D
product visualization, built in-house
Table of contents
IntroChallengeSolutionImpact & results
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Intro

PI Design (Passot Innovation) is a French manufacturer and supplier of promotional products, from drinkware to everyday branded items, selling exclusively through a network of resellers and distributors, based in Le Coteau (Roanne). With FastEditor, Passot's own team runs the catalog: products arrive through a semi-automatic feed, and the team enriches, configures and even builds 3D models for them directly in the product-configuration tool. And Passot has connected the FastEditor Logo Editor to its own website, so its resellers can personalize products and preview a customer's logo on them, before Passot's own studio prepares the formal proof.

Challenge

Passot needed a solution that could:

  • Onboard a large, constantly changing catalog without rebuilding it by hand every time products change
  • Let their own team enrich product data and manage what's live, without a ticket queue
  • Give their resellers a fast way to show a customer's logo on a product online, with full product visualization, instead of a manual back-and-forth, while Passot's studio still prepares the formal proof
  • Deliver true 3D visualization for complex products like cups, with material and color variations
  • Show customers a branded preview ahead of the real proof, clearly distinct from a formal print approval

Solution

1. A semi-automatic feed into the Product Hub

Passot's products are imported into the FastEditor Product Hub through an API-based feed, so the bulk of the catalog lands automatically instead of being keyed in product by product. When items are discontinued upstream, Passot flags them and FastEditor clears them from the Hub, keeping the live range clean.

2. A Logo Editor connected to Passot's website for resellers

Passot has integrated the FastEditor Logo Editor directly into its own website. Resellers can now upload a logo and see it fully visualized on the product, a quick way to show their customer what the branded item will look like, before Passot's own studio prepares and approves the formal proof (bon à tirer). It turns what used to be a manual, back-and-forth preview step into instant self-service.

3. Self-service enrichment in the product-configuration tool

Through the FastEditor Product Configuration Tool, Passot's project team edits products, fills in missing data and manages what's live themselves, no waiting. The team works to a consistent product-image spec and uses the inline editing tools to keep products accurate.

4. In-house 3D visualization

Passot's design team builds and maps 3D models for products such as their cups, including translucent and opaque finishes and color variations, testing them in the FastEditor playground before connecting them to live products.

5. A branded preview, not a proof

FastEditor recreated Passot's branding as a lightweight preview shown to customers ahead of the real print proof, deliberately distinct from a formal “bon à tirer”, which Passot fine-tuned themselves using FastEditor's print-proof developer documentation.

FastEditor gives our team direct control over the catalogue: products come in through the feed, and we enrich them and build the 3D models ourselves. For our resellers, the Logo Editor is a quick way to show their customer's logo on the product before our studio prepares the formal proof.
Baptiste Passot
Project Manager, PI Design (Passot Innovation)

Impact

With FastEditor, Passot moved from a manual catalog to a system its own team, and its resellers, operate:

  • Resellers help themselves. The Logo Editor on Passot's site lets resellers show a customer's logo on the product themselves, cutting manual back-and-forth, with Passot's studio still preparing the formal proof.
  • The online range keeps pace with the real range. Products are onboarded through a repeatable feed instead of a one-off build.
  • The team is self-sufficient. Enrichment, product management and clean-ups happen on Passot's side, without depending on FastEditor for every change.
  • Complex products come to life in 3D. Cups and other items render interactively, built in-house.

Curious what artwork automation is worth for your own volume? Run the numbers in the FastEditor ROI calculator.

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